How to Create an Online Yoga Coaching Program From Scratch?
- November 1, 2023
Discussions about well-being have quickly become a hot topic for every home, office, and coffee shop. It’s no longer a conversation limited to gyms or studios because everyone struggles to find ways to live optimally.
Imagine waking up to top exercise hits on Spotify, only to feel clueless. You don’t know where to begin. You assume a YouTube video may help, which it can if proper instructions are given. But let’s agree: Nothing can compare to the guidance you get during a one-on-one session with a trainer. They know all the what, when, and how to ask questions you may or may not have.
Therefore, an instructor is essential to the fitness and wellness journey. So, you are someone beginning your story as a yoga trainer or trying to figure out a sustainable way to advance your career. In that case, this blog will help you roll out the map in 2023 and build a robust clientele.
Our first tip is to go digital!
But First, Why Should You Teach Yoga Online?
Anyone not a beginner remembers the rough phase fitness trainers went through during COVID-19. Gyms and fitness centers were shut, leaving them broke.
This forced the health industry to go online.
Even so, the pandemic was not the only reason for such a step because the changing consumer habits signaled a long time ago that, with everything else, health would also be subject to the digital revolution, which it did.
Plus, it works in your favor. With an online account, you have the opportunity to connect with millions of people. And these are not just any users; the internet is a part of their lives thanks to all the flexibility and convenience they receive.
To put it in more exact words, your potential customer prefers to stay home, lay the yoga mat, and practice your sessions today.
They no longer want to commute to a physical training facility as workout from home is the new normal.
What’s best, it opens endless possibilities for you as a yoga trainer. You’ll not be confined within a small studio catering to a small group of clients. Taking your business online allows you to host a live-streaming session for as many as 1,000 to as few as one at a time from the comfort of your home at any time you want.
It’s also a smart investment choice since you’ll have no rent to pay, will earn more profits, and your clients will be only a few clicks away from you.
Your Online Yoga Program is 7 Steps Away!
Taking your yoga classes online opens endless possibilities for you. The whole world becomes a yoga studio, offering you flexibility, a vast network of clientele, a chance to follow your passion, and, yes, more greens.
So, roll up your sleeves because Codex World has the right set of tools you’re looking for to know the answer to the biggest puzzle– how to create a coaching program online.
Moreover, you can apply this essential list to any online fitness or wellness coaching program. Because now the sky is the limit to your reach and growth.
All the necessary Equipment
The first step is gathering all the necessary tools and equipment. Here’s a quick list of what you may need:
- Yoga mat
- A camera/Smartphone
- Lighting equipment
The list will go on. If you do aerial Yoga, you may need another set of props. Make a quick checklist of what you may need to conduct your sessions.
Amidst all these, remember to get a reliable internet connection because no one wants to watch you doing a buffering down-dog pose.
Who’s Your Ideal Client?
Imagine walking on the stage without knowing who’s the audience. It is definitely a confusing show for both parties. Before this happens during your session, understand who falls into the category of your tribe.
Is your program suitable for beginners, stressed-out corporate employees, or aspiring Yoga enthusiasts?
Having clarity about who’s most likely to attend or benefit from your program will make structuring your program much more manageable.
Figure Out What They Want
While knowing the demographics of your potential clients gives you an understanding of whom to target with marketing campaigns, finding what they expect helps you align your course’s goals with theirs.
Moreover, Yoga is known for multiple things. It helps increase flexibility in the body, relieving stress, improving focus, and whatnot.
For instance, some clients may join to get back in shape, while others want to adopt a healthier lifestyle. So, get inside their heads. Conduct surveys, engage with your ideal clients on social media, and listen to what they truly want.
Set Your Course Charges
Let’s talk MONEY. Helping people realize their fitness and wellness goals is your passion; however, you still need to earn to keep doing what you love.
It wouldn’t be wrong to say your target audience is the most decisive factor in price setting. But it’s not the only one. Researching what your competitors are charging for the same services is another thing you must consider.
When you enter the market, your course’s fee shouldn’t be too expensive or low. It should just hit the budget of your niche market. And, while you are coming up with a number, a suggestion from our side, please don’t undervalue your skills because–
Yoga is much more than asanas; it’s a way of life. If your clients can get it right, it won’t be long before you become the top yoga instructor.
Online or Recorded, Find How Your Clients Will Access the Course?
The virtual world offers excellent flexibility and accessibility and is a no-brainer. However, which method you choose to deliver your course’s content will shape the structure and pricing of your program.
Generally, there are two ways to do so: conducting live online sessions or the pre-recorded version. The content is always similar. The only difference is the former allows better engagement, while the latter does not so much.
Additionally, some of your clients may not be too eager to attend the live sessions since it may hamper their routines, which is why they would fall in the second category.
Both options have pros and cons, leaving you with the most used option, i.e., offering a mix of both. For example– some of your clients may watch the live sessions, while the ones who missed or want to rewatch can access the recorded videos.
Choose the option that fits your style and matches your audience’s preferences; you’ll be ready.
Create the Content
Now comes the best part. It’s time to roll out your mat and let your creativity do the yoga magic.
Start developing a curriculum based on your chosen method in the earlier step. It should be about Yoga, yet not limited to the asanas. You can talk about philosophy, anatomy, and even spirituality.
Since it’s how your clients will engage with it, make sure you deliver them a holistic experience. Mix up your sessions with short pre-recorded/recorded videos, downloadable resources, and live sessions to keep everyone motivated throughout the course.
Everything Called Marketing
It’s 2023, and no matter how much digital planning we do, the fact is we can’t escape from marketing. So, invest in a strategy that helps you get into the spotlight.
A blog, newsletter, or even uploading behind-the-scenes pictures of your sessions will help. You don’t need to be a professional; all you need is to understand that this creative process remains consistent and authentic.
Finally– You’re All Set For the New Biz
So, you read all the points listed above. Are you ready to start your Yoga and life coaching program? If yes, our platform could turn into your partner.
We’ll take your journey as an online yoga instructor from here. Connect with us for more information, and let’s get started.
Founder & Owner