Sabin L.
Articles by Sabin L.
6 posts
The newest and most trending wellness CPGs right now
The CPG categories actually pulling ahead in 2026 — based on demand signals from Codex intake conversations, coach recommendations and submitted brands. No paid placements, no influencer hot takes.
The wellness and sports industries by the numbers (2026)
A breakdown of the global wellness and sports economies in 2026 — what the trillion-dollar headline actually contains, where the growth is, and which sub-sectors are quietly outpacing the rest.
Coaches, trainers, therapists — shouldn't we just call them practitioners?
Wellness, fitness, recovery, somatics — every sub-field has its own vocabulary, and most of the labels are either too loose or too clinical. The case for "practitioner" as the shared noun.
Taking back the word "codex"
A short history of the word codex — from the bound volumes that replaced scrolls to the hand-checked directories monks kept of remedies and people — and why we are using it deliberately.
Should coaches be tech-savvy — or focus on their knowledge graph?
The modern wellness internet asks practitioners to become part-time marketers before they have been allowed to be full-time experts. The fix is structural, not motivational.
I built Codex as a reaction to WhatsApp and Instagram universities
Why the marketplace was built to look like a library, not a feed — and why a hand-checked directory of practitioners is the right answer to a decade of voice-note pedagogy.