Ritual
Transparent capsules, traceable ingredients, no proprietary blends, and a fishy aftertaste from the algal omega. Worth it with caveats — and what to know before you subscribe.
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Product details
Transparent capsules, traceable ingredients, no proprietary blends, and a fishy aftertaste from the algal omega. Worth it with caveats — and what to know before you subscribe.
How Codex curates products
Every product passes three checks before it reaches you.
Brand discovery
We surface brands operators and coaches are already buying — never paid placement.
Wellness review
Each SKU is scored against our charter: ingredient quality, evidence, claims, sourcing.
Operator-tested
Coaches and studios in our network try it on real clients before we recommend it.
Learn more
Guide
Athletic Greens travel packs: the same expensive powder, more expensively
The same formula as the canister, repackaged into single-use foil sachets at a 20 percent per-gram markup. Convenience framing that lets the brand charge a travel premium on a daily product.
Guide
Ritual: an honest multivitamin with one expensive missing assumption
Transparent capsules, traceable ingredients, no proprietary blends, and a fishy aftertaste from the algal omega. Worth it with caveats — and what to know before you subscribe.
Guide
Goop wellness drops: a luxury-priced shrug
Gwyneth's wellness empire monetised the placebo effect at $90 a bottle. The ingredients are unremarkable. The branding is the entire product. Skip — and what to use instead.
Vetted under the Codex charter
We only stock products that pass our ingredient, evidence and sourcing review. If a SKU stops meeting the bar, it's delisted — full stop.